Archive for the ‘Exit Through the Gift Shop’ Tag
For everyone living in Melbourne, you may well be aware of this already, but just in case, i thought i would mention the fact that Banksy’s movie, Exit Through the Gift Shop, is coming to town. As well as being a fascinating account of hype and marketing in the world of street art, it also contains some amazing footage of street art (and street artists in action) around the world – including several shots of the work of local artists such as Rone, Ash Keating and Vexta.
ACMI will screen Exit Through the Gift Shop from the 3rd of June for a full two week season. (You can check dates and times here.)
If you are living in Sydney, the movie is screening at the Sydney Film Festival on 2nd and 7th of June, but according to their website, the sessions are already sold out….
I’ve written previously about the movie – I saw it in April in New York and posted a two-part review of the film (here and here). I won’t repeat what I’ve already written about the film; you can check out those posts if you’re interested in my views on the movie.
In the interests of full disclosure, in the wake of the recent online debates about the differences, if any, between blogging and marketing, I should mention that Madman, who are distributing the movie in Australia, invited me to mention it on this blog. I’m not being paid to do so, and I wouldn’t make any mention of it if I thought the film was rubbish. It’s not rubbish, it’s well worth seeing, so I am happy to mention it here.
But in recent weeks there’s been a groundswell of awareness about the potential of blogs to influence consumption and opinion – the most acute version of this occurred in New York last month, and you can read here a thoughtful account of the implications of the way the Banksy film was promoted in the United States.
I don’t imagine that my opinions in this blog will exercise much influence at all over whether or not you go and see Exit Through the Gift Shop, but it’s only fair to mention the fact that I am also appearing on the panel discussing art, advertising and public space after the movie screening at ACMI on Sunday 6th June, and that the Friday 4th June screening of the movie is timed to facilitate your attendance afterwards, should you be interested, at a book launch taking place at Federation Square in the Atrium at 7pm – and that book is Street/Studio; the Place of Street Art in Melbourne (and I am a co-author of that book). More about the book soon!
So that’s the background to this post.
Is the film worth seeing?
Even if you have no interest in street art per se, it’s still a fascinating documentary, with a great film-within-a-film narrative.
And if you are already interested in street art in general (or Banksy in particular), then it’s essential viewing. Funny, inspiring, provocative – it probably raises more questions than it answers, and it’ll produce endless hours of conversation about Banksy himself, about Shepard Fairey, Invader, and – more than anyone – about Thierry Guetta.
Who? See the film, and find out.
Since the previous post, about expectations of what Exit Through the Gift Shop is about, turned out to be a long one, I thought I’d write a separate one dealing with what it’s not about.
So let’s go back to the second response that a lot of people seemed to have after seeing the movie – a feeling of surprise that it’s not ‘about’ Banksy, or at least not as much as they had expected.
It’s worth looking at this closely. Is the film ‘about’ Banksy? Well, the film is made by him, and thus it provides us with a text which tells us something about the artists and his concerns, just as his artworks, books and exhibitions do.
And then again, Banksy is in the movie: we see him in his studio; we see him stencilling; we see him with his crew of helpers creating the famous ‘vandalized telephone box’ in London (which goes on to sell for an extraordinary sum at auction); we see him installing a blow-up doll, hooded, shackled, and wearing an orange jumpsuit, at Disneyland, in a direct juxtaposition of American mass entertainment culture with the torture of detainees at Guantanamo. (All of these occurrences are filmed by Guetta.)
But of course, while all of these events are taking place, Banksy still withholds himself from any kind of identifying gaze – he wears the hood of his sweatshirt pulled over his head, his face is blanked by pixillation, his voice distorted (and his assistants’ identities are similarly masked).
So Banksy’s certainly in the movie, but he’s simultaneously on display and hidden from our view. But what we do see in plain sight are his stencils and his hands: as Banksy himself states in the film, ‘I told Thierry he could film my hands but only from behind’.
As he says these words in voice-over, the film shows us Banksy at work, cutting stencils (for one of his signature rats, to be put up on a wall in LA). And for me, that was one of the highlights of the film – watching those hands, whether at work on the stencil or gesturing along with the words spoken by Banksy’s distorted voice.
They’re slender hands, with long fingers. They’re the hands of an artist. What does the face matter, or the voice? Watch the film – and watch out for the scene of Banksy cutting stencils, with speed, and with great skill. That moment might not be central to the film, but it’s certainly what street art is all about.
I’m in New York City right now, and last night I attended a preview screening of Banksy’s film, Exit Through the Gift Shop. The film is being released in a number of US cities from April 16th and if you click here you can find a list of release dates, cities and theaters. (If you’re reading this in Britain, the film’s been out for a few weeks; if you’re reading this in Australia, be patient a little longer because the film will be released there in early June.)
Given the intense interest in Banksy as an artist and in the mystery of his identity, it’s inevitable that this film will attract a lot of attention. What’s as interesting as the movie itself is the range of responses that people are having to the film. Among those who’ve seen it so far, people speak positively of the film (as they should, since it’s a highly enjoyable documentary), but they also seem, first of all, surprised that it is more about Mr Brainwash (aka MBW aka Thierry Guetta) than it is about Banksy; and, second, disappointed that, because the film is more about Mr Brainwash, Banksy doesn’t reveal much of himself in the movie.
Let’s start with the first of those reactions, that the film’s not ‘about’ Banksy, which certainly raises the question of what the film is about. Well, the film operates on many different levels, and one of its main ones is the story of how street art took off, from being something with an intense local significance which was shared through the networks of the global street art community for the enjoyment of those who practice or appreciate street art, to became an entrenched part of the mainstream art world, whereby paintings (and artists) are commodified for profit.
To tell that story, the film focuses on Thierry Guetta’s transformation from amateur film-maker into artworld succes du jour, as a means of demonstrating both the possibilities open to anyone with the will to put up art and the (slightly frightening) logical consequences of those possibilities (for example, having people queueing for hours to get into your art show, simply because they’ve been told by the media that your art is important).
The film treads a clever and careful line between condoning and critiquing the commercialization of street art, as its embodied in Guetta’s transformation: it really is left up to the viewer to work out where you stand on the issue. In some ways, the film seems to be criticizing the people who have bought Mr Brainwash’s work for vast sums of money and who have contributed to his art world stardom, but, then again, isn’t this the same art world that has made stars of Shepard Fairey and Banksy and Blek le Rat? If we want to critique the art world, it must be a critique that can specify why Mr Brainwash’s stardom is problematic when that of the others is not.
So: how do we think through that problem? Is it because Mr Brainwash doesn’t make all of his art himself? Neither does Shepard Fairey nowadays, nor Banksy (both of whom have assistants – and we see some of Banksy’s assistants at work in the film), and neither does Jeff Koons, for that matter. Is it because Mr Brainwash’s work is derivative (his work repeats many of the devices used by Andy Warhol, Banksy, Fairey, Nick Walker, Blek…)? Well, that might be a better founded criticism, but it still requires us to think through its implications: each of those artists borrow from other artists and art movements, re-presenting certain tropes in order to create a new art idiom. Perhaps Mr Brainwash’s endless borrowing (what some would even call plagiarism) from the borrowers lacks aesthetic merit because it does nothing new – no new idiom emerges from his pillaging of pop culture and street art.
At any rate, I think these issues form the heart of what the film is about – and I’d back this up by referring you to the movie’s title. By calling his film ‘Exit Through the Gift Shop‘, Banksy is both having a sly dig at museum culture, which often cynically seeks to extract more money from visitors after they have viewed an exhibit, but he is also pointing out to us the direction that street art may be heading in, now that its commercialization is so advanced – the only ‘exit’ is to find a way through the endless consumption offered to us as a poor substitute for the art itself.