Images to Live By

In the above photo you can see posters advertising Banksy’s movie, Exit Through the Gift Shop, on a hoarding in SoHo in New York.

A brief post on Vandalog recently sparked an interesting conversation in the thread of comments – around the vexed qurelationship between street art and advertising.

On Vandalog, RJ wrote:

‘Banksy once said “‘Every time one of my friends borrows my ideas, mounts a huge art show and becomes a millionaire celebrity,’ a little bit of me wants him dead.” I’ll amend that to “Every time a street artist turns their back on their values, mounts a huge flyposting campaign and becomes what is essentially an advertising executive, a little bit of me wants to write over their work.”

But I suppose that’s the natural order of things.’

Comments in response to this were sharply divided between those who basically agreed with the point he made, a second group who interpreted Vandalog’s comments as unfounded criticism of their fave street artist, and a third group who thought that since the main objective was to get people to see a thoroughly worthwhile movie then bill posting was an effective way to inform people (especially people who might not be plugged in to networks and blogs within the street art community) about the movie.

Over the last week in New York, bill posters for the movie have gone up in a lot of places – Williamsburg, SoHo, the East Village, the Lower east Side (there may well be more that I haven’t seen). The question of where to draw the line (and in fact whether there is a line) between art and advertising is a tricky one. Sometimes artists certainly do use advertising – when they have an upcoming show, their gallery might advertise it in a listings magazine, or the artist might post a status update about the show on Facebook or tweet about it on Twitter. (There’s a whole lot of thinking to be done some day about the role of social media sites and their relation to art and to advertising.)

But bill posting – well, that’s often seen as something different, something done by clothing companies and by music promoters. Agencies pay bill posters to wheatpaste flyers around a city – an activity often done late at night because it is usually illegal. A number of years ago, the City of Westminster, one of the London municipal authorities, decided to crack down on fly posting as it’s called in the UK, issuing fines to the companies whose wares were being advertised rather than to the fly posters and the advertising agencies (not much came of this, and there’s as much fly posting in London as ever).

Anyway, Vandalog asked why use bill posting to advertise Exit Through the Gift Shop rather than something more directly related to street art, like stencils (or indeed, why not stickers?). Asking such a question assumes that bill posting is different from street art.

It’s worth thinking this through: what, if anything, makes bill posting different from street art? I think it’s complicated. Bill posting involves putting material into public space, usually without the permission of the owner of the property it’s placed on. It’s usually as illegal as street art. In 2008, when the Tate Modern ran a series of talks on street art, the curator, Cedar Lewisohn prompted discussion around exactly this issue by inviting former fly poster Mustafa Hulusi (who is now an artist who sometimes puts images on billboard spaces – click on the link and then on ‘Posters’ and then on ‘2007’ for some examples) to speak along with Brad Downey on art and the politics of public space.

But maybe it really does come down to aesthetics (and the relationship of the image to capital). The posters for Exit Through the Gift Shop are attractive posters, especially when positioned in multiples, and when placed on wooden hoardings (the wood makes an excellent background to the poster’s colours). But I’ve seen them now in several places around NYC and they’re almost always next to the same other posters, especially one claiming to involve a free MacBook giveaway. Here’s one in Williamsburg:

And that confirms that these are not aesthetic interventions in public space, however appealing the poster is. They weren’t put up by Banksy’s assistants or anyone connected with him; they must have been put up  – I’m guessing – by the standard bill posters who work in the illicit economy putting up posters for anything, just pasting up whatever they are given.

And in another fascinating development, Vandalog published news today that some of these posters have in fact been gone over by Jordan Seiler of Public Ad Campaign (click the link for photos and for Jordan’s essay on this issue), replacing ads with street art….

I’m not trying here to provide any kind of definitive word about art and advertising. Far from it. In fact, I think it deserves more discussion. After the furore about Fauxreel recently (see the discussion of this by Hrag Vartanian on Hyperallergic), now Banksy (as ever) ups the ante and makes the need for such a debate even more compelling