The Everfresh wall in Fitzroy

Recently when I was reading the excellent blog by Very Nearly Almost, I came across a recent post which was celebrating some of Melbourne’s street art (which you can read here) and noticed that the Everfresh wall in Fitzroy was featured.

The post reminded me that I photographed this wall a few weeks ago, with the intention of dedicating a whole post to the amazing work of the Everfresh crew in creating this wall. So here is that post…

Everfresh will be well known to many readers of this blog, since their contribution to street art in Melbourne has been enormous. Their work, both commissioned and uncommissioned, can be seen on walls in many areas of the city (they are well represented in Hosier Lane, for example), but they are most closely associated with Fitzroy and Collingwood, and it’s in the streets of those suburbs that their works can be seen to best effect.

Everfresh are a crew of several artists (including Sync, Rone, Makatron, Reka, Meggs, and Phibs), who work as a group, solo, and in all possible combinations allowed by the group. They have evolved a very distinctive style, which, once you are familiar with it, is instantly recognisable. here’s one example, seen in a laneway in Fitzroy:

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Last year, when I was in Amsterdam, I had the pleasure of looking up at a wall outside the Cafe Belgique in Gravenstraat and seeing an image that I immediately associated with Melbourne, and ‘home’:

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Quite a while ago, I had heard that there was a large wall in Fitzroy that Everfresh were going to paint, outside the Black Cat nightclub. I know this wall well, in that I drove past it every day for two years, on my way to work. It was like any other wall in this semi-residential, semi-industrial area: tall, brick, occasionally tagged, occasionally billpostered. But now – now it looks quite different… I guess the painting happened during the several weeks that I was ill with the dreaded whooping cough earlier this year. At any rate, I didn’t see any of the work being carried out, but one day when I drove by – there it was: quite wonderful. ‘Welcome to sunny Fitzroy’:

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The car parked next to it gives you a sense of the wall’s scale and size. The artwork that completely covers it is an intricately designed homage to Melbourne in general and Fitzroy in particular. The fact that it is painted in black-and-white (and shades of grey) gives it a startling prominence amid the naturalistic colours of the street around it. It looks like a frame from an old film, somehow transported into the everyday ‘real’ world, located as it is opposite a petrol station and a row of terraced houses. It  also manages to showcase the distinctive styles of the artists who worked on it (for example, by incorporating some of their signature images within the letters that comprise the words) within the overall sense of a single coherent visual style. It’s such a huge work that it’s hard to photographically do justice to all the complexities within it, but here are some examples.

A section by Rone:

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And one by Meggs:

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And here are a few more, just for good measure, because the work is so great:

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In this last image, you can really see the brickwork under the paint, a reminder that underneath there is a rather drab wall, now transformed into something which embodies the very idea and spirit of Fitzroy. Which is what Everfresh is all about, really.

4 comments so far

  1. SPARCS on

    I am still quite ambivalent about how I feel about this wall. I DO like the gray scale that was used as the pallet for the whole piece (not a fan of the garish colours of the 80’s, still prevalent today), that it is well constructed and on the whole looks good. I find it funny that rone went with the faux paste-up style for the girls on the road end, not sure why I dont gel with that, I just don’t. Then quite frankly it does contain some crap characters. Though none of them feature in your pics, but then again it is a VERY BIG space, can’t all be good

    It does also bring up (well sort of)the issue of “legals” Blender and Everfresh have pretty much got Fitzroy sewn up. Well they have done the ground work and the hard yards to get to the stage of getting gigs like that. What happens though to those that are up and comming? Does this represent an “old boys club” in what is essentially an anti-establishment art form? What too is the view of any other street artist interacting or going over any of this wall?

    I will say that I too am a big fan of most of the Everfresh Crew’s work in this wall and through Melbourne, but these questions popped up which I see as one of graffiti’s purpose. To Question.

    I wonder if the “NEVERFRESH” tagger (That has hit some paste-ups in fitzroy) will comment here?

  2. Fitzroyalty on

    Great post! I love the character riding the hippo (looks like John Howard, slowly going nowhere). I did a series of posts on the creation of the wall ending here, so you can follow it back to the beginning. I too am very curious about the Neverfresh tagging.

  3. vettiliveinnorthcote on

    Brilliant! have you visited the Collingwood wall yet?

  4. imagestoliveby on

    Not yet – can’t wait!


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